Client: Citi + American Airlines
The Citi /American Airlines 35th Anniversary welcomed Citi/AA cardmembers to see Christina Aguilera live in concert at the Hollywood Palladium.
Inspired by the partnership between Citi and American Airlines, that formed in the 80’s, we took brightly colored shapes and patterns, 80’s vibes and memorabilia, and historical elements of the partnership to create a unique curated experience. The guests were able to enjoy interactive photo moments, lounges that were set back in time, themed cocktails, and custom designed posters.
Creative Direction: Michael Boyd
Art Direction: Kristen deBarros, Elvir Caranay
3D & Motion Design: Mave Everett & Labs
Experiential: Justin Riley, Liz Craighead
