Goal:
Fuel the larger campaign of, “What’s Missing” with a set of social videos and OOH signs that inspire curiosity and encourage attendance at the SSGA booth at Impact, an anual ETF Conference in San Diego.
Client:
State Street Global Advisors
SPY - DIA
Case Study
Social Teasers
Creative Directors: Gene Campanelli, Peter Powell
Art Director: Kristen deBarros
Copywriter: Cali McGovern
Editing House: Cut & Run