Client: Gopuff
Live Nation and Gopuff found an opportunity to partner at EDC Las Vegas because while campers have stacked line ups, they don’t have stocked essentials. By creating a one-of-a-kind direct-to-tent delivery service for campers on site, Gopuff was able to offer goods to over 30,000 campers. Gopuff also partnered with artists to announce the delivery service launch, had an onsite delivery den for great stage viewing, worked with influencers to spread the word, had VIP ticket giveaways, and a live stream that reached 21 Million viewers.
Creative Direction: Louie Zunia
Art Direction: Kristen deBarros
Copywriting: Dani Silveri